About Us

A family-owned business since 1957. Hean Lee Radio Service Pte Ltd is one of the leading pioneers in import/export and wholesale in the electronic and electrical market.

History

Hean Lee Radio Service was founded in 1957 by Mr Lee Hian Cheong. It all began when he sailed to Singapore in 1941 at the age of 10 years old for 9 days and 8 nights from his home town, Xiamen, China. Without any kin and many uncertainties on a foreign land, he had worked as an apprentice in many sectors for 16 years. He worked hard and saved money to fulfill his dream of opening a shop to sell electrical and electronic components.

A determined young man, he finally has the ability and decided to set up his first shop in Pasar Lane in 1957, which was when he named his company, Hean Lee Radio Service. He started as a trader and traded electrical and electronic components and parts. However, he decided to import goods directly from overseas and started wholesaling as he realized that trading is not a long term business. He then shifted to Kelantan road in 1967 and finally to Kelantan Lane in 1978 till date.

Through his leadership, humble and positive attitude, he had set up another office in Jalan Besar Plaza in 1982, which is now the Head Office and Showroom. The company was then named Hean Lee Radio Service Pte Ltd in 2003.

The Company’s growth has been progressive over the past decade and with the strong and loyal support from our customers, we have evolved into a strongly identifiable local brand – SOUNDTEOH ELECTRONIC.

What We Do

Import/export and wholesale of a wide variety of electronics, electrical, lighting and other household products in Singapore. Serving not only the local market, our sales network extends worldwide to countries such as Malaysia, Indonesia, Brunei, Cambodia, Dubai, Malawi, South Korea, Sri Lanka, Cyprus and many more. As for Sole Distributorship of our products in overseas, PT. Empata Sonar Perkasa is our Sole Distributor in Indonesia.

What We Sell

Audio/Video Accessories, IT Accessories, Telephone Accessories, Lightings, Adaptors, Converters, Household Appliances, Meters & Testers, Plugs & Sockets, Car Accessories, etc.

Our Products

Over the years, our top priority is to provide our resellers and end-consumers with products that are affordable yet not compromising on its quality.

Our Promise

To satisfy the ever evolving and demanding market, Hean Lee Radio Service Pte Ltd is committed in delivering our top priority and we promise to fulfill customers’ needs with competitive pricing, swift deliveries, rapid customer care and support.